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FASHION IN INDIA

·         The history of clothing in India dates back to the ancient times . However, the Fashion industry in India and its designers started cropping up in the early  1980’s. These designers include Satya Paul, Abh Jhani- Sandeep Kosla etc. This resulted in a major economic boom in India in the year 1990.  Delhi, Kolkata and Mumbai are important fashion centers in India and are followed by Bangalore, Hyderabad and Chennai. Even though the Indian fashion industry is inspired by the western culture, it sure does have a large line of its own traditional clothing ideas. The traditional clothes of  India include Saree, Salwar kameez, Half- saree, Lehenga choli and churidaar for women and Dhoti, Lungi, Kurtas for men. The Indian fashion industry does not limit itself to just clothes. It has got a variety of accessories that include a large variety of beautiful jewellery, bags(jhols), slippers (jhootis) and bindis. These accessories are styled according to the occasion and they can be dressed up or even dressed down. It is during the big fat occasions that we see the people take at most care to look their very best. The women are dressed with ,layers of makeup, heavy Indian attires and accessories that complement their beautiful look. Though men don’t take too much time and effort on their clothing, they look handsome and elegant in their traditional attires as well. Presently, the most popular Indian designers include Sabyasachi Mukherjee, Rohit Bal, Manish Malhotra, Ritu Kumar etc. Even though the Indian attires are heavy and takes a lot of time and efforts to wear them, it makes the people look their best version. The Indian fashion industry never fails to exite its audience. The designers have also attempted to merge a few of the traditional Indian prints with the modern outfits and vice versa. This has gained them a larger set of audience that include even the modern young girls.